Wednesday, March 2, 2016

Qatar Airways Abuses Women Workers

When Barcelona had Unicef on the front of their jersey, it gave the public a feeling that Barcelona was always giving back and had the best intentions. Then in 2011, Barcelona dropped Unicef from the front and put the logo on the lower back of the shirt. The replacing sponsor at the time was “Qatar Foundation.” Although people were upset about Barcelona dropping Unicef, such a rich and established charity, at least they were still sponsored by a foundation that gives back to education and community development .



Ahead of the 2013 season, FC Barcelona released their new kits with “Qatar Airways” on the front, and had completely dropped the “Qatar Foundation.” There is speculation that using Qatar Foundation was only an effort to make the transition from a charitable organization to a commercial company a little smoother.  Refer to this link to read more up on how the Qatar Airways deal was “a decade in the making.” (http://www.sportspromedia.com/sportspro_blog/fc_barcelonas_journey_from_catalonian_ideal_to_economic_reality)

If this theory is true, then that is a clear business move by FC Barcelona. One of their main defenses for being a club was that they are more concerned about the players, members and the wellbeing of the world rather than their commercial success. However, if this deal was 10 years in the making, the Unicef Sponsorship was simply a marketing effort.

Aside from this theory, a true club would look deep into their sponsors and not do deals with companies that have poor values and morals. This is exactly how you can describe Qatar Airways. In June of 2015, it was released that the airline was telling their female staff that they would be FIRED if they become pregnant. Moreover, there was found to be another clause in contracts that says workers must ‘obtain prior permission from the company in case [he or she] wishes to change marital status and get married.’ These are clear violations of Human Rights. Although many of these clauses have been removed from contracts since, Barcelona were involved with Qatar Airways for almost three years while these clauses were still common in their staff’s contracts.




Tuesday, March 1, 2016

Barca Dreams Documentary

           Football Club Barcelona has been collecting footage, interviews and historical information for the past two years to make a documentary called Barca Dreams that gets released on DVD March 2nd 2016. The main premise of the documentary is to take the viewer through Barcelona’s 115 year history from founder Joan Gamper to the modern powerhouse that Barcelona is.

The documentary highlights Barcelona's unique ownership and management style as well as how the club has affiliated itself with the Catalan community. It addresses how the intense and loyal fan base has been responsible for the success of the club.

The documentary has already been released in Mexico with overwhelming success and will be released internationally in the coming weeks. The international release of Barcelona’s documentary is just the latest of the club’s attempts to capture an even larger portion of global football fans. The release of an official Barcelona film once again puts FCBarcelona at the forefront of the question of whether they are a club or business. This is perhaps the best concrete evidence that suggests the latter. The release of the film is sure to increase global following and is a much easier way to reach western world markets than a TV rights deal would be. To top it off, the entire sale price of almost 11 euros will be going directly to the machine that is FCBarcelona giving them more money to invest and grow their “club”. Is it possible that informative and promotional videos made by football clubs will become a common future revenue source for clubs who cringe for a global fan base and their money?



http://www.fcbarcelona.com/club/detail/article/barca-dreams-the-movie-that-travels-to-the-club-s-soul

http://www.fcbarcelona.com/club/detail/article/fc-barcelona-s-barca-dreams-to-be-released-on-dvd-and-blu-ray

-Kevin Lintner


Conquering The World | FC Barcelona's Utilization of Social Media


Conquering the World | FC Barcelona's Utilization of Social Media
Written by Quinn Shepherd

Over the past few decades FC Barcelona has put a major focus on not only appealing to the Catalan culture but also on building a larger international stage presence. FC Barcelona's international area is a strategic key issue for the club and a source of revenues in continuous expansion efforts. One of the main platforms FC has utilized in order to spread its wings in this digital revolution is through the usage of social medias including Twitter, Instagram, Youtube, Vine, Facebook, and Pinterest. This process began at the end of 2010 with the creation of an Online Department. Head of the Club's Area for New Technologies Didac Lee said that this strategy consists of 3 areas, "Creating Content adapted to each territory through the Club's International websites, utilizing social media as a platform for distributing this content and generating engagement through the employment of mobile apps, promotional marketing and management of the global community of FCB fans". This digital strategy was strengthened in November 2011 when the club integrated a new platform that introduce a fresh design and broader structure adding up to more than 6,000 pages featuring several languages such as Catalan, Spanish, English, Japanese and several more.

Since introducing this digital tactic FC Barcelona has experienced immense amounts of success. In 2012 and 2013 FC won the Social Star Award naming Barcelona the top sports club in the world for social media management. There success has only grown in the past years as they have continued to open 40 channels on more than a dozen social media networks in up to 9 languages.  In 2015, Barca was the first sporting organization to break the 200 million followers adding an outstanding 1 million followers per week. With Superstars like Leo Messi, Neymar, and Luis Suarez, the club has drawn the attention of fans across the globe. 

Of course in today's digitally obsessed society, a properly run social media campaign in necessary for any major football club. However, FC Barcelona's obvious strenuous efforts suggests their desire to dominate the international market competing with clubs like Real Madrid and Manchester United. This brings into question if FC Barcelona is a club or a business, as they represent Catalonia, yet focus on attention from outside markets. This statement is supported by a quote within the FC Barcelona website, "Barca doesn't wait for its fans to come to it; Barca goes out and actively searches for them". 

- Quinn Shepherd

http://www.fcbarcelona.com/club/barca-2-0/detail/article/season/2014-2015/fc-barcelona-on-the-road-to-the-top-of-social-media

http://www.fcbarcelona.com/club/barca-2-0/detail/article/fc-barcelona-more-than-200-million-followers-on-social-networks